Privacy Policy
Seventy-Six At Fall Creek, LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and retain information when you use our website, services, and related digital platforms (collectively, the “Services”).
By using the Services, you agree to the practices described in this Privacy Policy.
1. SCOPE OF THIS PRIVACY POLICY
This Privacy Policy applies to information we collect:
• Through our website located at mvrebranson.com and related online services;
• Through email, text, and other electronic communications between you and us;
• Through mobile applications, social media pages, and advertising that link to this Policy;
• When you interact with our Services, including booking, reservations, or event inquiries.
This Policy does not apply to third-party websites or services that we do not control.
2. INFORMATION WE COLLECT
We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you (“personal information”).
A. Information You Provide Directly
We collect personal information you voluntarily provide, including:
• Name, email address, mailing address, and phone number
• Age or birthdate (for eligibility verification where required)
• Payment information (processed by third-party payment processors)
• Event, reservation, or booking details
• Communications you send to us
• Account or loyalty program registration details
B. Information Automatically Collected
When you use our Services, we automatically collect:
• IP address and device identifiers
• Browser type, operating system, and settings
• Pages viewed and interaction data (clicks, scrolls, time spent)
• Approximate geographic location (based on IP address)
• Cookies and similar tracking technologies
C. Information from Third Parties
We may receive information from:
Reservation and booking partners
Marketing and advertising partners
Analytics providers (e.g., website usage measurement tools)
Social media platforms (if you interact with us there)
3. COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, and similar technologies to:
• Operate and secure the Services
• Analyze website performance and usage
• Personalize content and advertising
• Improve user experience
You may disable cookies through your browser settings, but some features may not function properly.
We recognize Global Privacy Control (GPC) signals where required by law.
4. HOW WE USE PERSONAL INFORMATION
We use personal information for the following purposes:
• Providing and operating our Services
• Processing reservations, bookings, and transactions
• Responding to inquiries and customer service requests
• Sending transactional and administrative communications
• Marketing and promotional communications (where permitted)
• Improving and personalizing the Services
• Analytics and performance measurement
• Fraud prevention, security, and legal compliance
• Enforcing our terms and policies
We do not use personal information for purposes that are materially different from those disclosed at the time of collection without notice or consent where required.
5. SHARING OF PERSONAL INFORMATION
We may disclose personal information in the following circumstances:
A. Service Providers
We share information with vendors that assist with:
• Website hosting and IT services
• Payment processing
• Customer service
• Marketing and analytics
• Reservation and booking systems
These providers are contractually limited to using information only as instructed.
B. Corporate Affiliates and Franchisor
We may share information with affiliated entities and our franchisor for brand operations, customer relationship management, loyalty programs, and related business purposes. We share your personal information with our Licensor/Franchisor, Margaritaville Enterprises, LLC and its affiliates for purposes such as customer relations management, administering a customer loyalty program, and general Margaritaville brand updates and commercial communications; you can unsubscribe by following the unsubscribe instructions at the bottom of those emails.
C. Business Transfers
If we are involved in a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction.
D. Legal Requirements and Protection
We may disclose information if required to:
• Comply with law, regulation, or legal process
• Respond to lawful government requests
• Enforce our agreements
• Protect rights, safety, and property of users, the Company, or others
E. Marketing and Analytics Partners (Limited Sharing)
We may share limited identifiers and usage data with marketing or analytics partners to support advertising and service improvement, subject to applicable opt-out rights.
6. WE DO NOT SELL PERSONAL INFORMATION
We do not sell personal information for monetary value.
However, some disclosures for advertising or analytics purposes may be considered a “sale” or “sharing” under certain U.S. state privacy laws. Where required, you may opt out of such sharing.
7. YOUR PRIVACY RIGHTS
Depending on your state of residence, you may have the following rights:
• Right to Know / Access – Request information about the personal data we collect and use
• Right to Delete – Request deletion of your personal information
• Right to Correct – Request correction of inaccurate information
• Right to Opt Out – Opt out of:
– Targeted advertising
– Sale or sharing of personal information
– Certain profiling activities
• Right to Data Portability – Receive a copy of your data in a usable format
We will not discriminate against you for exercising your rights.
To exercise your rights, contact us at: info@mrgdev.co
We may need to verify your identity before processing your request.
8. STATE PRIVACY RIGHTS DISCLOSURES
Residents of certain states, including California, Colorado, Virginia, and Texas, may have additional rights under applicable privacy laws, including:
• California Consumer Privacy Act (CCPA/CPRA)
• Colorado Privacy Act (CPA)
• Virginia Consumer Data Protection Act (VCDPA)
• Texas Data Privacy and Security Act (TDPSA)
Where required, we provide:
• The ability to opt out of targeted advertising
• The ability to opt out of “sale” or “sharing” of personal information
• The right to appeal denied privacy requests
To submit an appeal, contact us at the email above with “Privacy Appeal” in the subject line.
9. CHILDREN’S PRIVACY
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13, in compliance with the Children’s Online Privacy Protection Act (COPPA).
If we learn we have collected such information, we will delete it promptly.
10. DATA RETENTION
We retain personal information only as long as necessary to:
• Provide Services
• Fulfill business and contractual obligations
• Comply with legal, tax, and accounting requirements
• Resolve disputes
• Enforce agreements
• Maintain security and prevent fraud
Retention periods vary depending on the type of data and purpose of collection.
11. DATA SECURITY
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
12. THIRD-PARTY LINKS
Our Services may contain links to third-party websites. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.
13. INTERNATIONAL AND UNITED STATES DATA STORAGE
Personal information is stored and processed in the United States. By using the Services, you understand your information will be transferred to and processed in the United States, which may have different data protection laws than your jurisdiction.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically. Updates will be posted with a revised “Last Updated” date. Continued use of the Services after changes constitutes acceptance of the updated Policy.
15. CONTACT INFORMATION
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
Email: info@mrgdev.co